Keep Calm and Carry On

August 15, 2024

U.S. equity markets began last week on a volatile note, with the S&P 500 Index experiencing its biggest daily drop (-3%) since 2022. The factors behind this sharp decline were outlined in last week’s publication, “Volatility Pops as Equities Drop.” In recent days, however, investors appear to have been appeased by more favorable economic data and carry trade exposures that are now much less significant. To that point, the S&P 500 experienced its largest daily gain since 2022 just a few days after Monday’s drop, rising 2.3% last Thursday, August 8. This week’s chart illustrates the most significant daily changes in the S&P 500 since 2020 in an attempt to compare recent market swings to those of previous years. Based on the information above, it is clear that last Monday’s 3% decline was much less severe than the most extreme daily losses exhibited by the index in 2020 and 2022. Interestingly, the largest daily loss of 12% for the S&P 500 in 2020, which came in response to the COVID-19 outbreak, was followed later that same week by the benchmark’s largest daily gain for the year (+9%).

The significant price movements within equity markets exhibited last week and more broadly illustrate two important points. First, market action can sometimes be driven by “animal spirits,” a term popularized by economist John Maynard Keynes that describes the emotional factors that occasionally supersede logic in investment decision making. Animal spirits are important for investors to keep in mind, as they help explain that many market swings are not indicative of a permanent shift in the economic landscape, but rather stem from human emotions such as fear or hope, which can be fickle. The second point is that adverse reactions to market selloffs can result in even more pain for investors since significant daily losses are often followed closely by large gains. To that point, an investor who allocated to the S&P 500 Index in the 1990s and missed the five best days of index performance would have seen a roughly 37% reduction in their final investment value relative to one who missed zero days (through the end of last week). Put simply, keeping calm and carrying on is often the best prescription for bouts of market turmoil.

Print PDF

The opinions expressed herein are those of Marquette Associates, Inc. (“Marquette”), and are subject to change without notice. This material is not financial advice or an offer to purchase or sell any product. Marquette reserves the right to modify its current investment strategies and techniques based on changing market dynamics or client needs.

Related Content

05.07.2026

The Fed Tackles Succession Planning

The leadership structure of the Federal Reserve is intentionally designed to promote continuity, independence, and institutional stability across political cycles….

Stacked column chart showing Weight in S&P 500 Index in 1985, 1995, 2005, 2015, and 2025 for top 10 companies at that time, with companies stacked for each year by weight. From 1985-2015, top 10 weight ranged from 17.6% to 21.1%, but 2025's weight was 40.6%. Company makeup changes over time, with no companies from 1985/1995 categories in 2025. For full dataset, please contact marquettemarketing@marquetteassociates.com.

05.04.2026

This Too Shall Reconstitute

Rooted in medieval Persian Sufi thought, the adage “this too shall pass” speaks to the fleeting and impermanent nature of…

Three-line chart comparing cumulative returns for MSCI EM Latin America Index, MSCI EAFE Index, and S&P 500 Index, Jan 1, 2026 through April 24, 2026. Dashed line at February 28 demarcates U.S. strikes on Iran. While all three indices dipped after war began, Latin America Index was higher to begin with and remains high. Most recent data point (4/24) for Latin America is 20.36%, EAFE is 5.7%, and S&P 500 is 5.06%. For full dataset, please email marquettemarketing@marquetteassociates.com.

04.27.2026

Let’s Hear It for Latin America

Latin American equity markets have shown remarkable strength in 2026. After a strong start to the year, the MSCI Emerging…

04.23.2026

We’ve Seen This Before

Diversify. Rebalance. Stay invested. Every one of these letters has concluded with that same advice in some shape or form….

Two-line chart showing unemployment rate for All U.S. Workers and Recent College Graduates (Ages 22–27), 12/31/05 to 12/31/25. Up to 2020 period, Recent College Graduates generally had a lower unemployment rate than all U.S. workers category, but since then, the opposite has been true. Lines begin at ~3% to ~5% range in 2005, rose during Global Financial Crisis of '07-'09 to near 10% for All, ~7% for Grads, then both lines declined fairly steadily up to COVID. Peak for both series was 6/30/20, with All at 12.8% and Grads at 13.4%. Most recent data for 12/31/25 is ~4% for All and ~5.5% for Grads. For full dataset, please email marquettemarketing@marquetteassociates.com.

04.20.2026

The Sorrows of Young Workers

Entry-level jobs have traditionally served as the primary bridge between education and stable employment, offering young workers a foothold from…

Combination column and line chart showing Net Duties Received (columns, left-hand axis, ranging $0 to $35 billion) and Effective Tariff Rate (line, right-hand axis, ranging 0 to 12%) monthly, from April 2024 through February 2025. Up to March 2025, both data series held relatively steady, averaging around $7B for net duties received, and 2% for effective tariff rate, but both series have quadrupled since then. Most recent (Feb-26) is $26B and 8%. Please contact us for the full data set at marquettemarketing@marquetteassociates.com.

04.13.2026

Liberation Day: One Year Later

On April 2, 2025, President Donald Trump announced a sweeping set of tariffs on imports into the United States. Dubbed…

More articles

Subscribe to Research Email Alerts

Research Email Alert Subscription

Research alerts keep you updated on our latest research publications. Simply enter your contact information, choose the research alerts you would like to receive and click Subscribe. Alerts will be sent as research is published.

We respect your privacy. We will never share or sell your information.

Thank You

We appreciate your interest in Marquette Associates.

If you have questions or need further information, please contact us directly and we will respond to your inquiry within 24 hours.

Contact Us >