September is the Cruelest Month

September 04, 2024 | Evan Frazier, CFA, CAIA, Senior Research Analyst

The S&P 500 Index pulled back by more than 2% yesterday in a move that is not unprecedented based on the history of the benchmark. Specifically, the bellwether equity index has averaged a return of roughly -0.7% in the month of September dating back to 1928, which is particularly striking given that average performance of the benchmark has been positive in every other month of the year. There are several possible explanations for the potential anomaly that some have dubbed the “September Effect.” First, sales by investors returning from summer vacations aiming to lock in taxable gains or losses prior to the end of the year could be a driving force behind lackluster September returns. Additionally, September could see higher levels of equity sales due to market participants seeking to fund tuition costs for their children prior to a new academic year. The September Effect could also be seen as a self-fulfilling prophecy, as expectations for poor near-term equity returns could lead to widespread investor selling.

It is important to highlight a few points related to the September Effect that may assuage concerns related to equity performance over the coming weeks. First, many economists chalk the September Effect up to pure chance, given that any persistent market anomaly would be exploited by investors, causing it to disappear over time. It is also important to remember that the S&P 500 Index has actually notched a positive return in roughly 52% of September months dating back to 1928, meaning that the average figure cited in the first paragraph is skewed by a few negative observations of significant magnitude. As it relates to this year, several factors could buoy equity prices in the near term, including resilient corporate earnings, moderating inflation, and a high probability of a reduction in interest rates by the Federal Reserve at its meeting later this month. While challenges also face equity markets at present, market participants should remain disciplined as it relates to portfolio allocation and adhere to long-term investment policy objectives. Indeed, while the September Effect may serve as a notable phenomenon worthy of additional study, it ultimately should not factor into the investor decision making process.

Print PDF

Evan Frazier, CFA, CAIA
Senior Research Analyst

Get to Know Evan

The opinions expressed herein are those of Marquette Associates, Inc. (“Marquette”), and are subject to change without notice. This material is not financial advice or an offer to purchase or sell any product. Marquette reserves the right to modify its current investment strategies and techniques based on changing market dynamics or client needs.

Related Content

Two-line chart showing Private Construction Spending for Data Centers and Public Construction Spending for Transportation from December 2013 to present in billions of dollars. Data Centers in 2013 were $1.6 billion and Transportation was $28.7 billion. Since 2022, Data Center spending has increased quickly; Transportation has increased overall but relatively steadily. April 30, 2026 data point for Data Centers was 50.7, while Transportation was 49.9. For full dataset, please contact marquettemarketing@marquetteassociates.com.

06.15.2026

Centers of Attention

The rapid buildout of artificial intelligence infrastructure is reshaping the U.S. investment landscape. According to recent Census Bureau data, spending…

Line chart comparing Growth of $100 and Average Sharpe Ratio for MVIS BDC Index, Cliffwater Direct Lending Index as averages. Data goes back January 2010 through March 31, 2026. Average Sharpe for MVIS US BDC 0.4, Direct Lending 3.28, Bank Loan 0.79. Current datapoint for BDC is $425 and $479 for Direct Lending. For full dataset, please contact marquettemarketing@marquetteassociates.com.

06.08.2026

How to Launder Your Volatility

Hi, James Torgerson here! Volatility can be an unsightly blemish on portfolios and lead to inferior risk-adjusted returns. Private credit…

Column chart showing weight in MSCI Emerging Market Index for Taiwan, South Korea, and China annually since 2006. Taiwan hovered around 11% up to 2021, and has increased since then, with 2026 YTD at 26.5%. South Korea has followed a similar path, averaging about 14% 2006 to 2023; 2024 dropped to 9%, but 2025 was back up to 13.3%, and its weight has jumped to 23.1% YTD. China generally increased up to 2020, peaking at 29.7% of the index, but has since mostly decreased year to year, with 2026 YTD at 19.7%. For full dataset, please contact marquettemarketing@marquetteassociates.com.

06.01.2026

The New Face of Emerging Markets

The MSCI Emerging Markets Index has undergone a significant structural transformation in recent years. For much of the past decade,…

05.26.2026

The Best and Worst of Times

The classic novel A Tale of Two Cities by Charles Dickens begins with the line “It was the best of…

Four-line chart showing weight in Bloomberg Aggregate U.S. Bond Index for Treasuries, Government-Related, Corporate, and Securitized sub-indices, 12/31/1999 through 3/31/2026. For date range shown, Treasuries started at 31.7% and end at 45.9%. Government-Related start at 11.4% and end at 4.3%. Corporates start at 20.9% and end at 23.9%. Securitized start at 36.0% and end at 25.9%. For full dataset, please contact marquettemarketing@marquetteassociates.com.

05.18.2026

The “Magnificent One”

Over the last few years, equity markets have been defined by a group of stocks often referred to as the…

Combination column and line chart showing increase in non-renewables and renewables in net installed capacity (GW) in columns and share of new electricity generating capacity by renewables (line) annually since 2005. Renewables ave seen a marked increase in recent years (183.95GW in 2019 to 691.94GW in 2025). Renewable Share was at 86% for 2025. For full dataset, please contact marquettemarketing@marquetteassociates.com.

05.11.2026

A Renewed Focus on Renewables

In addition to the humanitarian toll of the conflict in Iran, the world is currently confronting the impact that trade…

More articles

Subscribe to Research Email Alerts

Research Email Alert Subscription

Research alerts keep you updated on our latest research publications. Simply enter your contact information, choose the research alerts you would like to receive and click Subscribe. Alerts will be sent as research is published.

We respect your privacy. We will never share or sell your information.

Thank You

We appreciate your interest in Marquette Associates.

If you have questions or need further information, please contact us directly and we will respond to your inquiry within 24 hours.

Contact Us >