Alternatives to Drive Growth in the Next Real Estate Cycle

January 28, 2025 | Dennis Yu, Research Analyst

As the real estate market evolves, alternative sectors are expected to drive significant growth in the coming years. Senior housing, cold storage, industrial assets, and data centers are expected to be particularly popular among investors, with each benefiting from unique factors like demographic changes and technological progress. Senior housing stands out as the sector with the highest projected NOI growth (9.7%) due to an aging U.S. population and the growing demand for retirement communities. Additionally, senior housing properties currently present value-add opportunities, as the average occupancy rate of 85% remains below historical norms due to regulatory challenges and restrictions implemented during the COVID-19 pandemic. As these regulatory pressures ease, there is significant potential for occupancy recovery and rent growth. Properties offering a mix of independent living, assisted living, and memory care units are especially attractive, as they cater to the diverse needs of an aging population and ensure steady revenues. These newer facilities, designed to meet the needs of both residents and their families, often achieve higher occupancy rates and command premium rents compared to older properties, enhancing their investment appeal. Regions with favorable climates, such as the Sunbelt and Mountain areas, are particularly attractive for these investments.

The single-family rental and affordable housing sectors are also gaining traction, as rising homeownership costs and a lack of affordable housing have increased demand for these types of properties. Affordable housing, particularly properties supported by government voucher programs, provides resilient income streams and often generates higher rental yields compared to traditional multifamily assets, making these segments essential in addressing housing shortages in high-growth regions. Data centers and digital infrastructure are becoming critical drivers of NOI growth as well, supported by the rising adoption of cloud services, e-commerce, and advanced computing. Meanwhile, smaller-scale industrial assets and cold storage are thriving due to increased demand for temperature-controlled supply chains and multi-tenant facilities that cater to small businesses. Together, these sectors offer durable demand, scalability, and opportunities to benefit from modern supply chain trends.

While the outlook for these alternative real estate sectors is strong, investment in these spaces does not come without risks. Regulatory challenges, energy consumption concerns for data centers, and liquidity issues in niche sectors like cold storage and affordable housing require careful consideration. That said, the structural trends detailed above should serve as tailwinds for alternative real estate in the years ahead.

Print PDF

Dennis Yu
Research Analyst

Get to Know Dennis

The opinions expressed herein are those of Marquette Associates, Inc. (“Marquette”), and are subject to change without notice. This material is not financial advice or an offer to purchase or sell any product. Marquette reserves the right to modify its current investment strategies and techniques based on changing market dynamics or client needs.

Related Content

Line chart showing average option-adjusted spreads (OAS), in basis points, on Bloomberg CCC U.S. High Yield and Bloomberg U.S. Corporate High Yield bonds from December 2025 through October 2026. CCC-rated high yield spreads increased from approximately 600 bps to 1,100 bps, reaching their highest levels in nearly four years, while broader U.S. corporate high yield spreads remained relatively stable, increasing from approximately 260 bps to 330 bps. Source: Bloomberg as of November 6, 2026. For full dataset, please contact marquettemarketing@marquetteassociates.com.

11.09.2026

C’s Get Degrees (of Pain)

The U.S. distressed debt market is showing increasingly pronounced signs of stress. As of this writing, option-adjusted spreads on CCC-rated…

Bar chart comparing October and year-to-date 2026 returns for Korea, Taiwan, Brazil, India, China, and the MSCI Emerging Markets Index. October returns are below zero for most markets, while year-to-date returns range from negative to positive. For full dataset, please contact marquettemarketing@marquetteassociates.com.

11.02.2026

The Haunting of Emerging Markets

Emerging markets faced a challenging October, with the space declining by around 8.3% amid renewed concerns over the sustainability of…

Stacked bar chart showing U.S. private equity deal value by deal size from Q1 2022 through Q2 2026. The y-axis shows percentage of total deal value from 0% to 100%, and the x-axis shows quarters by year. Stacked bar chart showing the percentage of U.S. private equity deal count by deal size from Q1 2022 through Q2 2026. The y-axis ranges from 0% to 100%, and the x-axis shows quarters by year. For full dataset, please contact marquettemarketing@marquetteassociates.com.

10.26.2026

Smaller Deals, Larger Appeal

Private equity activity is increasingly shifting toward smaller transactions, with total deal value for transactions of $100 million or less…

10.08.2026

3Q 2026 Market Insights

This video is a recording of a live webinar held October 22 by Marquette’s research team analyzing the third quarter…

10.22.2026

Will Higher Rates Cramp the Markets?

Anyone who has run a marathon knows the last six miles are brutal — no matter how well the first…

Line chart comparing S&P 500 Index cumulative returns for midterm and non-midterm election years since 1980. The x-axis shows October through December, and the y-axis shows S&P 500 Index cumulative return, ranging from -1% to 8%. For full dataset, please contact marquettemarketing@marquetteassociates.com.

10.19.2026

Divided We Rise?

Since 1980, the S&P 500 Index has generally performed well in the weeks surrounding U.S. midterm elections. Specifically, the index…

More articles

Subscribe to Research Email Alerts

Research Email Alert Subscription

Research alerts keep you updated on our latest research publications. Simply enter your contact information, choose the research alerts you would like to receive and click Subscribe. Alerts will be sent as research is published.

We respect your privacy. We will never share or sell your information.

Thank You

We appreciate your interest in Marquette Associates.

If you have questions or need further information, please contact us directly and we will respond to your inquiry within 24 hours.

Contact Us >